in Sales
- Built a 7-figure brand from the ground up
- Briefed 1,000+ creatives
- Led offer and landing page testing

I turn your ad data and your customers' own words into angles, scripts and briefs, so every test teaches you something, win or lose.
In many cases, you just need more creative. Internal teams can get bottlenecked, I come in as the 2nd channel of diverse ads.
Does your CAC go up every time you scale?
It is probably a creative issue.
After you've already ‘tried everything’ there still comes the problem that every ad your team or agency makes looks the same. That's not what the top advertisers do you know...
Video ads I've scripted and briefed. Tap the speaker to hear one.
Concepts for skincare, health, sleep, beauty and supplement brands. Tap one to see it full size.
I turn customer insight and ad data into creative your team can actually produce.
Every account I run follows the same system: each round of testing feeds the next round of creative, so winners compound instead of burning out.
They speak for themselves…
in Sales

in DTC Sales


in Monthly Spend

Creative Strategist · New York
No account manager or hand-offs between us.
I came up through finance, so I read an ad account like a P&L: find what’s actually driving the number, then build creative that pushes it harder.
I’ve worked on the creative side of DTC brands spending anywhere from $1K/day to $30K/day.
For the right brand, I’m in the work every week. That means digging into the research, writing and briefing the creative, reading the test results with your team, and turning what we learn into the next round.
You hire me. You work with me.
Rohit GaglaniCreative strategist for DTC brands in skincare, sleep, beauty and supplementsIt depends on your ad spend, how many ads you test each week and what you need from me. We'll go over it on the call and you'll get a clear number.
Mostly DTC brands in skincare, health, sleep, beauty and supplements. I've also worked with SaaS companies and info and coaching offers that run book-a-call and webinar funnels.
Yes. You work with me through research, strategy, testing and iteration. Nobody sits between you and the person behind the creative.
No. Your designers, editors and creators keep producing. I help decide what they make, why, and what each test should teach us.
I write the hooks, scripts and briefs, and concept the statics and AI formats. Your team usually handles production.
Book a free consultation to discuss your growth goals.
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